A TAILOR-MADE BRAND FOR THIS company outdoor equipment
Harmoniously blending form and function, the creation of the Chapter brand was conceived to unite all outdoor and mountain biking enthusiasts at first glance. A B-to-B brand that undeniably speaks to industry professionals seeking cutting-edge equipment for their future adventures.
A typographic character both mechanical and topographical.
This typographic exercise has successfully awakened the essence of the outdoors, nature, technology, and technique all encapsulated in a single word.
