The ACDQ launches its campaign advertising “My dentist”
The new advertising campaign by ACDQ aims to promote the dental profession among Quebecers. Its objective is to emphasize the importance and value of the dentist’s role in maintaining good oral health and, consequently, overall well-being.
Dentists are capable of making over 200 oral health diagnoses, and, together with their team, they play a crucial role in overall health
An advertisement broadcasted in the fall of 2023 on various television, radio, and digital platforms.
Strategy and advice: Jean Rouleau Communication
Copywriting: Isabelle Thibault
Art direction and design: Alexandre Poirier
Illustration: Mathilde Filippi
Production: Sophie Bégin, Groupe TVA
Motion Design: Camion Studio
Media Studio: Guylaine Racine, Challenge
